The Artist

 

Travel Inspired Lifestyle Brand for the Sophisticated, Adventurous Explorer.

Genevieve is an Australian-European artist and the founder of CreatEVE Design and The Shamal, a luxury art and lifestyle brand dedicated to celebrating cultural heritage through modern design. With over 25 years living internationally—including more than a decade in Saudi Arabia—Eve’s art captures the rich textures, patterns, and colors inspired by Middle Eastern and Arabian culture.

Her artistic journey began with global adventure. At age 10, Genevieve began accepting her first art commissions and soon embarked on a world tour with her family, experiencing diverse landscapes and cultures firsthand—from the Andes during the Reign of the Shining Path and Everest's first base camp to skiing volcanoes in Iceland and Japa, all while completing her school work by post. These experiences shaped her unique style, which combines traditional motifs with contemporary elements to create artwork that feels both timeless and modern.

With 30+ years in graphic design, Genevieve specializes in transforming ideas into sophisticated, elevated artworks. Her pieces are showcased in prestigious venues like Nofa Resort,  Al Khozama Hotels, and the Mandarin Oriental, New York, and her artwork has been gifted to Saudi royalty, international dignitaries, ambassadors, and even astronauts. Each piece tells a story, connecting global audiences with the beauty of Saudi and Arabian heritage.

Through The Shamal, Genevieve celebrates the world’s cultural diversity, offering art that connects luxury travelers, global citizens, and art collectors to the essence of each destination. Her work is designed for those seeking a blend of cultural richness and modern sophistication, using art to bridge past and present, and inspire shared connections.