The Shamal’s Hijab Pop Art Collection Featured in Bored Panda: Saudi Arabia’s First Augmented Reality Art Exhibition
The Hijab Pop Art Collection, part of The Shamal’s growing body of culturally rooted contemporary work, was recently featured in international pop culture platform Bored Panda. The article highlights the collection as Saudi Arabia’s first known augmented reality (AR) art exhibition, spotlighting its role in redefining how art, culture, and identity intersect in the region.
The feature explores the artist’s vision to blend cultural symbolism with modern storytelling tools like augmented reality, creating work that is bold, inclusive, uplifting, and deeply rooted in heritage. With its innovative use of AR, the collection offers a new lens on Muslim women’s representation in art, while inviting viewers to explore the evolving language of identity in the digital age.
Now in its second year on tour, the Hijab Pop Art Collection has been exhibited at some of the Kingdom’s most respected destinations, including the five-star Al Khozama Hotel and the five-star, luxury hotel, the Nofa Resort, a Radisson Collection property. These long-term installations reflect the rising interest in contemporary Saudi artists and the demand for immersive art experiences in luxury hospitality spaces.
Every piece in the collection is activated through augmented reality, adding an interactive, tech-forward dimension that sparks dialogue around identity, innovation, and the future of visual storytelling in the Middle East. At its core, this body of work is about ensuring that heritage is not only preserved—but experienced, felt, and seen in new ways.
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